Business Plan


Unified in design and closely interconnected in content, the five richly illustrated books, with an outlook on film studies, art history and art theory, will make up a series to be published for the informed reader. 
First in the series, Revolt against Death. Salvador Dalí, Luis Buñuel, Un chien andalou, was published in Hungarian in 1993 and was acclaimed by the professional readership; it has made it onto the list of recommended books at Hungarian higher education institutions with departments of film studies. The conception, outlines and notes for a second enlarged edition are now finalised, and after about a month’s writing work the amended manuscript could be sent on for ensuing work phases, such as translation, design and printing.  
The planned second volume of the series, under the title From Mad Love to Love Crystallised. Salvador Dalí, Luis Buñuel, L’Âge d’or, will be completed and edited in 2011, ready to be submitted to the publisher. The third volume, related to film studies, bears the title Buñuel as Mirrored by Dalí. Personal Identity and the Anatomy of the Œuvre. With ample notes and outlines, it is in a state of readiness close to publication.
The theme of the two closing volumes in the series, The Hidden Face. Dalí’s “Christ of St John of the Cross” or the Transfiguration of Narcissus, and 50 Secrets of Salvador Dalí. The Key to Arcanum. A Spiritual Introduction to Salvador Dalí’s Art, belongs in the realm of art history and, in about a year’s writing work each, the books will be ready for publication.  
Readership of the series is expected to be recruited from the ranks of university students and those with a deeper than usual interest in the classics of film art and fine arts. At the same time, with suitable advertisement, it may become an interesting read for Dalí fans who come from all walks of life. Owing to the careers of the two artists, this circle of readers − those interested in the life and work of Luis Buñuel and Salvador Dalí as treated in the series − are found in widely varying places in the geographical sense of the word. 
The Catalan artist Dalí and Buñuel who, at the beginning of their artistic careers, cultivated a close creative and friendly relationship in Barcelona, and who both belonged to the circle of  ‘Spaniard’ artists and were definitive figures of the generation of ‘27ers, have a sizeable reading public  in Madrid to this day. 
Both Dalí’s and Buñuel’s careers as artists started and emerged in the 1920s in Paris, the centre of surrealism. At the same time Buñuel is tied to Paris through what is called his “great French” creative period.
  Both artists fled the Franco dictatorship and World War II to the Unites States, to New York. Dalí started building his career in America, which was to last eight years, already towards the end of his Paris period; one of the most significant collections of his works is found in St. Petersburg, Florida. 
Due to well-known reasons, Buñuel’s career as film-maker continued, after Paris and Republican Spain, in Mexico where he became a major figure in Mexican film art and film industry.
Getting round the censorship under Franco’s dictatorship, Dalí published his book The Secret Life of Salvador Dalí (1942) in Argentina, in which he formulated his new aesthetics. 
Surrealist art struck strong roots in London and Berlin; in these two major centres of European culture, interest in the book series might be  considerable. 
Finally, Tokyo hosted a huge exhibition of Dalí’s works in 1964, which was also shown in Nagoya and Kyoto; there is a wide circle of those interested in his art in the country. A chapter in the first volume of the series, Revolt against Death, has Japanese connections insofar as a comparative analysis is carried out of Un chien andalou and In the Realm of the Senses by Nagisa Oshima, a film-maker strongly interested in Freudian psychoanalysis.
In all these countries and cities the two artists’ œuvres have generated a considerable body of reception literature, which indicates the existence of an informed and interested readership and a fitting environment for the reception of the book series.